To Parsons, maps can be so much more than maps. They can be all the information that exists in physical space, and then a layer of intelligence that can put that information to use. He says in the interview, "How can we almost predict the sorts of information that you’re going to need in your day to day life? Can I say, uh well, this morning you’ve got an extra 20 minutes to have your breakfast cereal because the train you normally take has been delayed. You haven’t asked me that, but I know because of what you do usually, and I’ve got these various feeds of data that are contextual. I can start to make those decisions for you." Of course, he notes, Google’s going to have proceed with caution as it rolls out these kinds of services because "there’s kind of a fine line that you run between this being really useful and it being creepy." That’s going to be pretty tough to get around.